New brand identity by Mildred & Duck for The Gatherers, a New Zealand-based floral studio, specializing in arrangements that embrace and celebrate the natural environment.
The application of the new identity seeks to enhance rather than overpower the arrangements it sits alongside; incorporating the soft warm tones of various uncoated paper stocks, natural cotton ribbon and embossed elements to subtly introduce texture. A layered approach ensures the brand is embedded throughout the customer experience, with considered details like the tear-off notecard section of the custom folders.
Folio photography by Shelley Horan.
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