The work of Alix Tran, founder of jewelry brand MySen, takes its roots in playful reinterpretations of natural shapes and a contemporary and hand-crafted approach to metalwork.
- Project for:
Alix Tran
- Art direction:
Julia Joffre, Camille Prandi & Yoann Minet
- Location:
Paris, France
- Date:
2016
The visual identity was based on the same concepts. The custom typeface we created was inspired by the Arts & Crafts movement but its narrow width gives it a contemporary twist.
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