Bureau Brut

The Saut Hermès is an annual show jumping competition held at the Grand Palais in Paris, France and sponsored by the fashion company Hermès (brand). The visual identity for this year’s event features Bourrasque. The unusually steep slant and angled baseline of Bourrasque’s Ouest style brings to mind a jumping horse. This comparison is emphasized in the main poster imagery in which the horse takes on the same stance as the rotated headlines on either side. GT Sectra is used for body copy on the website.