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KeriMedical [Geneva, Switzerland]

Project for: KeriMedical, 2017 | Custom typeface: Dr, 1 style (available at Production Type in 6 weights) | Typeface: Brut Grotesque, Bureau Brut | Media: business card, complimentary slip, letter head

KeriMedical is creates and develops a range of implants for the surgery of the hand and wrist. The implants are displayed in a toolbox and come with instructions to the surgeons. This presentation in kit form suggests a simple, clear and precise surgical procedure. The custom typeface designed for the identity is a geometrical sans-serif drawn with a particular attention to the fine-tuning of counterforms and letterspacing.