Located in the Saint-Germain-des-Prés neighbourhood in Paris, the Belloy hotel is a shelter for travelers looking for a typical French experience. The renovation work led by Sandra Benhamou brought back an Art Nouveau and original vibe to the place. Abmo agency asked us to create a custom lettering for both the logotype and a set of numbers used for rooms and floors. Drawing inspiration from Art Nouveau shapes, the bespoke letters and numbers harmonize with the visual identity and the hotel’s atmosphere.