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Events: Association for Lure’s International Conference [Lurs, Alpes-de-Haute-Provence]

Project for: Association des Rencontres internationales de Lure, 2016 | Title: Chercher l’erreur, Égarements et odyssée graphiques | Specifications: 100 × 180 mm – 72 pages – 500 copies | Typefaces: Brut Grotesque et Turb Grotesque, Bureau Brut | Print: Imprimerie Moutot

We create the program for the type focused gathering les Rencontres de Lure. The 2016 edition was error themed and called “Chercher l’erreur”—meaning “to find the mistake”. Instead of going for a mistake created by chance or clumsiness from our part, we wanted the reader to make an error. We sought to create confusion and surprise in the reading process. We thought of a kind of illusion playing on the reader’s habits and literally on a shift in the situation.