The most complete case study ever written on the critical subject of text typography, by one of the best contemporary British book designers. Andrew Barker describes at length the methodology he used when revising the typographic norms for the Penguin Classics series, arguably the most revered imprint for literary paperbacks in the United Kingdom. His lucid and thorough account is supplemented by a lengthy interview about his career as a book designer and the intellectual and ethical values that shape his work.