Crafts: MySen [Paris]
Project for: Alix Tran, 2016 | Custom typeface: Scories, 1 style | Typeface: Ostia Antica, Yoann Minet & Spassky Fischer, Bureau Brut | Print: Imprimerie Stipa, Otrad | Media: business card, postcard, portfolio, product brochure, order record, website
The work of Alix Tran, founder of jewelry brand MySen, takes its roots in playful reinterpretations of natural shapes and a contemporary and hand-crafted approach to metalwork. The visual identity was based on the same concepts. The custom typeface we created was inspired by the Arts & Crafts movement but its narrow width gives it a contemporary twist.